Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)

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Healing Tourism as the “New Normal” in Tourism Industry: Through Expert’s Perspective

Authors
Vuong Le Hong1, *, Liwei Hsu2
1Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan
2International Master’s Program of Tourism and Hospitality Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan
*Corresponding author. Email: lehongvuongdtu@gmail.com
Corresponding Author
Vuong Le Hong
Available Online 26 December 2022.
DOI
10.2991/978-2-494069-73-2_2How to use a DOI?
Keywords
Healing Tourism; Wakening; Mental health; Physical health
Abstract

The rare recent studies illustrated that healing tourism is considered a post-Covid product based on nature, and most studies focus on Korea. However, there is a lack of solid theories. This research examined the fundamental theories for healing tourism as critical terms, definition, market, and related activities. A qualitative data collection method, in-depth interviews with semi-structured questions, was carried out to explore the tourism expert's opinions. Individuals and focus group interviews were administered to elicit insightful information on healing tourism. The main findings show that 1, the healing tourism definition as a subset of health tourism; 2, the primary market of healing tourism is the middle and aging people segment who experience various vulnerabilities; 3, A framework for understanding healing tourism are introduced, forming the fundamental theory for future research. The study is significant for both academics and practices in employing healing tourism. Travel agency managers can consider developing healing tourism as a new product in society's New Normal or post-Covid. Nevertheless, the research has some limitations, such as the method and the study scope in Vietnam. Future studies can investigate healing tourism by quantitative methods to test the model in other destinations.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 December 2022
ISBN
10.2991/978-2-494069-73-2_2
ISSN
2352-5398
DOI
10.2991/978-2-494069-73-2_2How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Vuong Le Hong
AU  - Liwei Hsu
PY  - 2022
DA  - 2022/12/26
TI  - Healing Tourism as the “New Normal” in Tourism Industry: Through Expert’s Perspective
BT  - Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
PB  - Atlantis Press
SP  - 3
EP  - 19
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-73-2_2
DO  - 10.2991/978-2-494069-73-2_2
ID  - Hong2022
ER  -