Business Intelligence Modeling for Increasing Company Value and Competitive Advantage in Franchise Business
Erwin Halim, Yohannes Kurniawan, Hendry Hartono
Available Online January 2014.
- Business Intelligence, Data Mining, Franchise Business
- The impacts of franchise business to the economic are proven globally. In order to increase the company value the company value and to keep competitive, companies need to understand the customers and its business environment. The impact of in-formation system is proven that give positive impact to companies. Business intelligence in franchise companies is not a new issue, but mostly the application relate to the business as a unit of the whole company not the whole company itself. There are franchisors and fran-chisees should be considerate in design-ing franchise business intelligence model.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Erwin Halim AU - Yohannes Kurniawan AU - Hendry Hartono PY - 2014/01 DA - 2014/01 TI - Business Intelligence Modeling for Increasing Company Value and Competitive Advantage in Franchise Business BT - Proceedings of the 2013 International Conference on Advances in Intelligent Systems in Bioinformatics PB - Atlantis Press SP - 25 EP - 31 SN - 1951-6851 UR - https://www.atlantis-press.com/article/11353 ID - Halim2014/01 ER -