Proceedings of the 2013 International Conference on Advances in Intelligent Systems in Bioinformatics

Business Intelligence Modeling for Increasing Company Value and Competitive Advantage in Franchise Business

Authors
Erwin Halim, Yohannes Kurniawan, Hendry Hartono
Corresponding Author
Erwin Halim
Available Online January 2014.
Keywords
Business Intelligence, Data Mining, Franchise Business
Abstract
The impacts of franchise business to the economic are proven globally. In order to increase the company value the company value and to keep competitive, companies need to understand the customers and its business environment. The impact of in-formation system is proven that give positive impact to companies. Business intelligence in franchise companies is not a new issue, but mostly the application relate to the business as a unit of the whole company not the whole company itself. There are franchisors and fran-chisees should be considerate in design-ing franchise business intelligence model.
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Volume Title
Proceedings of the 2013 International Conference on Advances in Intelligent Systems in Bioinformatics
Series
Advances in Intelligent Systems Research
Publication Date
January 2014
ISBN
978-94-6252-000-4
ISSN
1951-6851
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Erwin Halim
AU  - Yohannes Kurniawan
AU  - Hendry Hartono
PY  - 2014/01
DA  - 2014/01
TI  - Business Intelligence Modeling for Increasing Company Value and Competitive Advantage in Franchise Business
BT  - Proceedings of the 2013 International Conference on Advances in Intelligent Systems in Bioinformatics
PB  - Atlantis Press
SP  - 25
EP  - 31
SN  - 1951-6851
UR  - https://www.atlantis-press.com/article/11353
ID  - Halim2014/01
ER  -