Self-presentation Strategy of WeChat Users with Motives Impact on the Formation of Online Social Capital

DOI

10.2991/isbcd-17.2017.48How to use a DOI?

Keywords

Self-presentation, WeChat, social capital, motive

Abstract

WeChat is a social networking platform. WeChat users create the content online to present themselves online, called self-presentation strategy, to build a personal network identity. This identity has the form of capital -- the social capital. If the WeChat users take full account of the dimensions of the relationship maintenance and relationship initiation, the self-presentation of individual online social capital will be shaped more effective, and this effect will be positively magnified. The study proved the moderator role of motive of WeChat usage in effectively adjustment the formation of WeChat users' online social capital shaped by self-presentation.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Haihui Guo
AU  - Yunlong Duan
PY  - 2017/10
DA  - 2017/10
TI  - Self-presentation Strategy of WeChat Users with Motives Impact on the Formation of Online Social Capital
BT  - Proceedings of the 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017)
PB  - Atlantis Press
SP  - 236
EP  - 240
SN  - 2352-5428
UR  - https://doi.org/10.2991/isbcd-17.2017.48
DO  - 10.2991/isbcd-17.2017.48
ID  - Guo2017/10
ER  -