Proceedings of the 3rd International Symposium on Asian B&R Conference on International Business Cooperation (ISBCD 2018)

Belt and Road: A New Journey for Foreign Investment -A Case Study of the Internationalization Strategy of BYD

Authors
Wenjia Cao, Ying Zhang, Bush Antony
Corresponding Author
Wenjia Cao
Available Online October 2018.
DOI
https://doi.org/10.2991/isbcd-18.2018.18How to use a DOI?
Keywords
Belt and Road; internationalization strategy; BYD
Abstract

Recently, under the impetus of the “Belt and Road” Initiative, BYD Company Limited (“BYD”) has sped up the process of internationalization. As it mastered the core technology of power batteries, which is the most important part of the new electric vehicles, and has mature conditions for large-scale production, this laid the technical foundation for BYD. And it also made BYD a leader in the new energy field and the global rechargeable battery industry. Currently, BYD occupies 13% of the global new energy vehicle market share. BYD New Energy has established sales networks in more than 240 cities in more than 50 countries and regions, providing green and environmental solutions for urban public transportation. This paper takes BYD as a research case. On the basis of an overview of BYD company, this article first proposes related theories of internationalization strategy. Next, BYD’s investment in the “Belt and Road” countries, the opportunities and threats in the process of internationalization were discussed. Then, the feasible path and countermeasures of BYD were put forward. Finally, the success and benefit, problems and future directions of BYD was summed up.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 3rd International Symposium on Asian B&R Conference on International Business Cooperation (ISBCD 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
October 2018
ISBN
978-94-6252-555-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/isbcd-18.2018.18How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Wenjia Cao
AU  - Ying Zhang
AU  - Bush Antony
PY  - 2018/10
DA  - 2018/10
TI  - Belt and Road: A New Journey for Foreign Investment -A Case Study of the Internationalization Strategy of BYD
BT  - Proceedings of the 3rd International Symposium on Asian B&R Conference on International Business Cooperation (ISBCD 2018)
PB  - Atlantis Press
SP  - 86
EP  - 91
SN  - 2352-5428
UR  - https://doi.org/10.2991/isbcd-18.2018.18
DO  - https://doi.org/10.2991/isbcd-18.2018.18
ID  - Cao2018/10
ER  -