Study on the Cross-Cultural Management of Chinese Enterprises under “The Belt and Road “Initiative

DOI

10.2991/isbcd-18.2018.70How to use a DOI?

Keywords

The Belt and Road Initiative; Chinese enterprises; cross-cultural management

Abstract

At present, “The Belt and Road” initiative creates a good opportunity for the development of the enterprises “going out". But, the cultural conflict between two countries in transnational operation is a serious problem that Chinese enterprises will inevitably face in the process of development. In the future, China's related industries and enterprises will go abroad and move towards the international market. If Chinese enterprises want to go out and go for a longer term, the problem of cross-cultural management must be solved. Therefore, in this paper, under “The Belt and Road” background, the cultural differences between China and the countries along the Belt and Road is analyzed, and a cross culture management strategy of Chinese enterprises is put forward.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Minna Wu
AU  - Chongyou Ruan
PY  - 2018/10
DA  - 2018/10
TI  - Study on the Cross-Cultural Management of Chinese Enterprises under “The Belt and Road “Initiative
BT  - Proceedings of the 3rd International Symposium on Asian B&R Conference on International Business Cooperation (ISBCD 2018)
PB  - Atlantis Press
SP  - 353
EP  - 355
SN  - 2352-5428
UR  - https://doi.org/10.2991/isbcd-18.2018.70
DO  - 10.2991/isbcd-18.2018.70
ID  - Wu2018/10
ER  -