Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)

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Research on the Internationalization of Yunnan Cultural Industry in the Context of “Belt and Road Initiative”

Authors
Wenhua Yang, Chunyang Li
Corresponding Author
Wenhua Yang
Available Online 9 July 2020.
DOI
10.2991/aebmr.k.200708.040How to use a DOI?
Keywords
Belt & Road Initiative (BRI), cultural industry, internationalization
Abstract

The proposal of “Belt and Road Initiative” has brought opportunities for the political, economic and cultural development in Yunnan, which is conducive to exchanges and trade between various ethnic groups in Yunnan and neighboring countries and regions. One of the important missions of the Belt and Road Initiative is to improve the “Belt and Road” cultural exchange and cooperation platform, create “Belt and Road” cultural exchange brands, and promote the prosperity of the “Belt and Road” cultural industry. In this context, the scale of Yunnan’s ethnic cultural industry has continued to expand and has achieved some remarkable results. However, despite the rapid development of Yunnan ethnic cultural industry, its international competitiveness is not very strong. This paper analyzes the current development of the cultural industry in Yunnan and the major problems it faces. Then this paper proposes that Yunnan’s cultural industry should integrate diverse resources of Yunnan ethnic nationalities characteristics with innovation and communication channels. Besides, Yunnan local governments should place emphasis on the cultivation of creative talents in addition to financial support to Yunnan cultural enterprises. Advanced technology and communication channels should be applied to high-quality cultural products and services so that the so called “cultural soft power” can be improved eventually.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
9 July 2020
ISBN
10.2991/aebmr.k.200708.040
ISSN
2352-5428
DOI
10.2991/aebmr.k.200708.040How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Wenhua Yang
AU  - Chunyang Li
PY  - 2020
DA  - 2020/07/09
TI  - Research on the Internationalization of Yunnan Cultural Industry in the Context of “Belt and Road Initiative”
BT  - Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
PB  - Atlantis Press
SP  - 209
EP  - 213
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200708.040
DO  - 10.2991/aebmr.k.200708.040
ID  - Yang2020
ER  -