Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)

User’s Attitude Toward Website as a Form of CSR Information

Authors
Muhammad Muhammad, Dwi Narullia, Fitri Purnamasari, Rahmatullah Attaufiqi, Rizal Ardyatama, Rheza Wahyu Utomo
Corresponding Author
Dwi Narullia
Available Online 25 May 2020.
DOI
https://doi.org/10.2991/aebmr.k.200522.040How to use a DOI?
Keywords
CSR communication, website, user’s attitude
Abstract
CSR becomes an important part of a company, because it represents an entity’s efforts to preserve social and environmental sustainability to maintain sustainable development. The disclosure of company information has grown by utilizing website pages, not only through financial statements. This study aims to determine whether the appearance of a website that contains company’s CSR information can affect the user’s attitude towards it. Through the experimental method, researchers collect primary data by handed out some questionnaires that will be filled in accordance with the appearance of the website seen by respondents. This study conducted data analysis using the Mann-Whitney Test. The results show that the users’ attitude towards website with more attractive views is higher than the website with a static display. Thus it can be said that the richer a website, the attitude shown by stakeholders associated with the website will be better. In addition, the level of trust and satisfaction with information presented on websites with a more attractive appearance is higher than websites with a static display.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Muhammad Muhammad
AU  - Dwi Narullia
AU  - Fitri Purnamasari
AU  - Rahmatullah Attaufiqi
AU  - Rizal Ardyatama
AU  - Rheza Wahyu Utomo
PY  - 2020
DA  - 2020/05/25
TI  - User’s Attitude Toward Website as a Form of CSR Information
BT  - Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)
PB  - Atlantis Press
SP  - 204
EP  - 207
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200522.040
DO  - https://doi.org/10.2991/aebmr.k.200522.040
ID  - Muhammad2020
ER  -