Co-Creation of Experience for Competitive Special Interest Tourism
Diaz Pranita, Ernie Tisnawati Sule, Umi Kaltum
Available Online 25 May 2020.
- https://doi.org/10.2991/aebmr.k.200522.052How to use a DOI?
- niche marketing, co creation of experience, competitiveness, tourism destination, yacht tourism
- This study is intended to examine the effect of niche marketing and co-creation of experience to the competitiveness of tourism destinations. The method used is explanatory survey to the population of 64 (sixty-four) special interest tourism destinations, sailing tourism destinations in Indonesia. Data was collected by distributing questionnaire to the managers or acting managers of the tourist destinations. The observation unit is the managers of integrated yacht tourism destinations. Hypothesis testing used is Smart PLS (partial least square) to examine the series of relationships between latent variables in a limited population. The results show that niche marketing and co creation of experience are able to increase yacht tourism destinations, while co creation of experience has a greater role to improve destination competitiveness compared to niche marketing strategy.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Diaz Pranita AU - Ernie Tisnawati Sule AU - Umi Kaltum PY - 2020 DA - 2020/05/25 TI - Co-Creation of Experience for Competitive Special Interest Tourism BT - Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019) PB - Atlantis Press SP - 279 EP - 284 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200522.052 DO - https://doi.org/10.2991/aebmr.k.200522.052 ID - Pranita2020 ER -