Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)

Co-Creation of Experience for Competitive Special Interest Tourism

Authors
Diaz Pranita, Ernie Tisnawati Sule, Umi Kaltum
Corresponding Author
Diaz Pranita
Available Online 25 May 2020.
DOI
https://doi.org/10.2991/aebmr.k.200522.052How to use a DOI?
Keywords
niche marketing, co creation of experience, competitiveness, tourism destination, yacht tourism
Abstract
This study is intended to examine the effect of niche marketing and co-creation of experience to the competitiveness of tourism destinations. The method used is explanatory survey to the population of 64 (sixty-four) special interest tourism destinations, sailing tourism destinations in Indonesia. Data was collected by distributing questionnaire to the managers or acting managers of the tourist destinations. The observation unit is the managers of integrated yacht tourism destinations. Hypothesis testing used is Smart PLS (partial least square) to examine the series of relationships between latent variables in a limited population. The results show that niche marketing and co creation of experience are able to increase yacht tourism destinations, while co creation of experience has a greater role to improve destination competitiveness compared to niche marketing strategy.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Diaz Pranita
AU  - Ernie Tisnawati Sule
AU  - Umi Kaltum
PY  - 2020
DA  - 2020/05/25
TI  - Co-Creation of Experience for Competitive Special Interest Tourism
BT  - Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)
PB  - Atlantis Press
SP  - 279
EP  - 284
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200522.052
DO  - https://doi.org/10.2991/aebmr.k.200522.052
ID  - Pranita2020
ER  -