Strengthening Partnership Strategy for Digital Development in Water Tourism
Sri Sarjana, Joko Rizkie Widokarti
Available Online 25 May 2020.
- https://doi.org/10.2991/aebmr.k.200522.026How to use a DOI?
- digital tourism, partnership strategy, digital business performance, digital marketing strategy, Umbul Ponggok
- Digital tourism is carried out through the use of information and communication technology in an effort to increase potential of tourism destinations in order to provide tourism services and provide tourism marketing more accessible. Digital tourism causes the movement of consumption patterns in the form of experience gained through travel activities to meet lifestyle. This study empirically investigates digital marketing strategy, partnerships strategy, and tourist business performance in water tourism development. Authors conducted a survey of visitors to water tourism in Umbul Ponggok through questionnaires. Analysis technique used to answer the analysis test through implementation of structural equation modeling. Results of this study concluded that digital marketing strategy have significant effect on partnerships strategy, and have significant impact on tourist business performance through development of digital tourism. Noteworthy, selection of appropriate partnerships strategy in development of water tourism is used to accommodate various strategies undertaken in developing digital marketing so that it is expected to improve business performance in tourism sector. This research is suggestion for tourism management, especially destinations related to water tourism, which are managed by government or private sector in order to consider various strategies used in this study to increase number of tourist visits in this region.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Sri Sarjana AU - Joko Rizkie Widokarti PY - 2020 DA - 2020/05/25 TI - Strengthening Partnership Strategy for Digital Development in Water Tourism BT - Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019) PB - Atlantis Press SP - 125 EP - 131 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200522.026 DO - https://doi.org/10.2991/aebmr.k.200522.026 ID - Sarjana2020 ER -