Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)

Factors Affecting Bogor Botanical Garden Visitors’ Intention Before and After the One Way System Application

Authors
Sulistiono Sulistiono, Adil Fadillah, Della Eka Putrie
Corresponding Author
Sulistiono Sulistiono
Available Online 25 May 2020.
DOI
https://doi.org/10.2991/aebmr.k.200522.054How to use a DOI?
Keywords
customer intention, one way system traffic, botanical garden
Abstract
The Aims of this research is to determine the factors affecting Visitors’ Intention to visit The Bogor Botanical Garden before and after the implementation of a one-way system. The population of this study is Bogor Botanical Gardens’ Visitors with a sample of one hundred respondents. Nonprobability sampling used as the sampling method of this research. Data were collected using a questionnaire and analyzed using multiple regression analysis. The result of this research concluded that (1) there are three factors with positive and significant effect on Visiting Intention before the implementation of a one-way system. The factors are Location, Family and Friend Togetherness, (2) there is one factor with positive and significant affect on visiting intention after the implementation of a one-way system is Knowledge. This research also got result that Location, Historical Attractions, Natural Environment and Weather Attraction, Escape Motive, Relaxation, Family and Friend Togetherness, Knowledge, Enjoying Natural Resources have the positive and significant simultan effect on Visiting Intention before and after the implementation of a one-way system (F-count is bigger that F-table).
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Sulistiono Sulistiono
AU  - Adil Fadillah
AU  - Della Eka Putrie
PY  - 2020
DA  - 2020/05/25
TI  - Factors Affecting Bogor Botanical Garden Visitors’ Intention Before and After the One Way System Application
BT  - Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)
PB  - Atlantis Press
SP  - 291
EP  - 296
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200522.054
DO  - https://doi.org/10.2991/aebmr.k.200522.054
ID  - Sulistiono2020
ER  -