Digital economy and retail competitiveness

DOI

10.2991/iscde-19.2019.72How to use a DOI?

Keywords

digital economy, retail, financial and economic activities, accounting and analytical support, business processes, account data, digitalization

Abstract

The article presents the results of a study that determine the need for the widespread introduction of innovations in the practice of accounting and analytical work for economic entities in retail trade. This is due to the general trend of the digital economy and related innovations. The relevance of the topic is determined by the need to increase the competitiveness of retail representatives on the territory of the Sverdlovsk region. The purpose of the study is to identify problematic aspects of the implementation of strategic directions within the framework of the digital economy of the development of accounting and analytical support for financial management and digitalization of account data. To achieve this goal, the following tasks were completed: 1) the general condition and prospects of retail development was assessed; 2) the impact of the digital economy on industry development was determined; 3) the need for innovative adjustment of accounting and analytical support for financial management, in the context of the "digital economy", was substantiated. Subject of research - the priority area that ensures competitiveness. Object of study - representatives of the Sverdlovsk region retail. The study was conducted using methodology, field and cabinet methods; the methods of analysis and synthesis were used to summarize the data obtained and formulate analytical conclusions. Digital technologies in the practice of financial and economic activities determine the general development trend of the territory economy and society in general. The results obtained necessitate the introduction of innovations, which, in turn, requires increased competence from financial managers and accounting and analytical staff. The vector of the digital economy has a positive, innovative impact on all aspects of the financial and economic processes of retail. There is a transformation of various information into quantitative and qualitative indicators, which brings the economy of the territory and its constituent elements to a qualitatively new level of development.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - N.S. Necheukhina
AU  - T.I. Buyanova
AU  - O.V. Mustafina
PY  - 2019/12
DA  - 2019/12
TI  - Digital economy and retail competitiveness
BT  - Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)
PB  - Atlantis Press
SP  - 95
EP  - 100
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscde-19.2019.72
DO  - 10.2991/iscde-19.2019.72
ID  - Necheukhina2019/12
ER  -