Digitalisation of Company’s Communication With Customer Markets in the Russian Arctic Zone
- 10.2991/aebmr.k.201205.045How to use a DOI?
- digitalisation, Arctic Zone, communication, client market, contractual relations
The article presents a case study of a big company operating in the Russian Arctic Zone in order to explain the need for digitalisation of communication between resource suppliers and customer markets. Currently, the main way of communication between the company in question and its customer markets is contractual relations. Their timeliness and quality are becoming particularly important, especially for big businesses. The quality of a resource supply contract directly affects the completeness of the resource supply and performance of the schedule agreed in the contract. Contract performance directly influences the financial and economic performance of the company and, consequently, its competitiveness on customer markets. A contract as a main communication tool is the critical legal instrument, regardless of the annual number and scope of contracts. It applies to various contracts, from several big orders for companies (enterprises) on sectoral customer markets to tens of thousands on a consumer market reaching individuals and households.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - L. Babkina AU - O. Skotarenko AU - M. Kozin PY - 2020 DA - 2020/12/07 TI - Digitalisation of Company’s Communication With Customer Markets in the Russian Arctic Zone BT - Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020) PB - Atlantis Press SP - 275 EP - 280 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201205.045 DO - 10.2991/aebmr.k.201205.045 ID - Babkina2020 ER -