Impact of Digital Marketing on the Buying Behavior of Consumer
- 10.2991/aebmr.k.201205.060How to use a DOI?
- digital marketing, internet marketing, behavioral factors, purchasing behaviour
Companies devote huge amounts of money to create digital relationships with potential customers. The article explores the task of promoting digital marketing and holistic marketing systems around the world and in the Russian Federation today. The article identifies the main trends of development, digital marketing tools, examines marketing solutions at different stages of management using information and communication technologies. The author considers the analysis of digital marketing - the transformation of consumer behavior under the influence of digital technologies and the current digital environment. The basis for further research on the behavior of potential consumers is being formed, which creates contact paths during the period of creating a marketing strategy, as well as tactics where digital technologies are quite powerful.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - A.D. Nazarov PY - 2020 DA - 2020/12/07 TI - Impact of Digital Marketing on the Buying Behavior of Consumer BT - Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020) PB - Atlantis Press SP - 364 EP - 367 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201205.060 DO - 10.2991/aebmr.k.201205.060 ID - Nazarov2020 ER -