Impact of Digital Marketing on the Buying Behavior of Consumer

DOI

10.2991/aebmr.k.201205.060How to use a DOI?

Keywords

digital marketing, internet marketing, behavioral factors, purchasing behaviour

Abstract

Companies devote huge amounts of money to create digital relationships with potential customers. The article explores the task of promoting digital marketing and holistic marketing systems around the world and in the Russian Federation today. The article identifies the main trends of development, digital marketing tools, examines marketing solutions at different stages of management using information and communication technologies. The author considers the analysis of digital marketing - the transformation of consumer behavior under the influence of digital technologies and the current digital environment. The basis for further research on the behavior of potential consumers is being formed, which creates contact paths during the period of creating a marketing strategy, as well as tactics where digital technologies are quite powerful.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A.D. Nazarov
PY  - 2020
DA  - 2020/12/07
TI  - Impact of Digital Marketing on the Buying Behavior of Consumer
BT  - Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020)
PB  - Atlantis Press
SP  - 364
EP  - 367
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201205.060
DO  - 10.2991/aebmr.k.201205.060
ID  - Nazarov2020
ER  -