Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020)

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Digital Evolution of Consumer Behavior and its Impact on Digital Transformation of Small and Medium Business Sustained Development Strategy

Authors
A.A. Ovodenko, G.Yu. Peshkova, O.V. Zlobina
Corresponding Author
O.V. Zlobina
Available Online 7 December 2020.
DOI
10.2991/aebmr.k.201205.071How to use a DOI?
Keywords
digital technologies, consumer behaviour evolution, sustained development, small and medium-size businesses
Abstract

Evolution of consumer behaviour has been stimulated by the boost in digital technologies (DTs) causing transformation in the process of searching for, choosing and purchasing of goods and services by modern consumers – technology savvy users of gadgets. The evolution of consumer behaviour also induces transformation in the system of distribution of goods in the economy resulting in redistribution among existing channels and emergence of new ones and producing the phenomenon of omni-channel marketing, with the system of distribution of goods and services in small and medium-size business (SME) sector following the general trends in wider transformation of both national and global economies. The degree of digitization in SMEs external communications is determined by a number of factors both promoting and hampering the process of their digital transformation. Digitization of SMEs in terms of products distribution and business-consumer interaction is a key factor for SME sustained business development.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
7 December 2020
ISBN
10.2991/aebmr.k.201205.071
ISSN
2352-5428
DOI
10.2991/aebmr.k.201205.071How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - A.A. Ovodenko
AU  - G.Yu. Peshkova
AU  - O.V. Zlobina
PY  - 2020
DA  - 2020/12/07
TI  - Digital Evolution of Consumer Behavior and its Impact on Digital Transformation of Small and Medium Business Sustained Development Strategy
BT  - Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020)
PB  - Atlantis Press
SP  - 424
EP  - 428
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201205.071
DO  - 10.2991/aebmr.k.201205.071
ID  - Ovodenko2020
ER  -