History of Azerbaijani Advertising and its Role in Business Communication
- DOI
- 10.2991/aebmr.k.201205.083How to use a DOI?
- Keywords
- advertising, advertising and information space, advertising methods, technical means of advertising
- Abstract
The main goal of the study is to study in detail the main factors that determine the future development of the global advertising market on the Internet, to consider the factors that determine the integration of the Internet with traditional media and elements of marketing communications. The global market is characterized by a wide range of products that constantly compete with each other, where supply often exceeds demand, and international marketing communications are becoming an increasingly important area in the business environment. Therefore, it is important to analyze market trends and development prospects. The role of advertising in shaping this process is important. Advertising activity depends to a large extent on a number of political, economic and social factors, on which the state of foreign markets depends. The most important of these is the globalization of business, that is, the acquisition of a business on a global scale. As global, international and foreign companies increase their role in the global economy and expand their activities in the countries in which they operate, the role of advertising is filled with new ingredients.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - J.V. Hasanova AU - A.F. Qedimaliyeva PY - 2020 DA - 2020/12/07 TI - History of Azerbaijani Advertising and its Role in Business Communication BT - Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020) PB - Atlantis Press SP - 498 EP - 503 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201205.083 DO - 10.2991/aebmr.k.201205.083 ID - Hasanova2020 ER -