Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020)

Behavior Management Based on Psychological Services

Authors
O.I. Shmyreva, A.N. Sova
Corresponding Author
O.I. Shmyreva
Available Online 7 December 2020.
DOI
10.2991/aebmr.k.201205.117How to use a DOI?
Keywords
Behavior management, consumer buying behavior, psychological aspects of consumer behavior management, emotions, experience economics, neuromarketing
Abstract

The article describes the features of consumer behavior management based on taking into account the psychological aspects of making a consumer choice in the modern experience economy. Emphasis is placed on emotions as a psychological basis for managing consumer behavior when making a choice. It is shown that the activation of the mental functions of sensations, attention, memory, thinking, imagination are associated with emotions and affects behavior, perception, involvement in the processing and processing of information. The reflective, motivating, tracing, evaluative functions of emotions play a role in preparing for the purchasing activity of consumers. Emotions need to be maintained, taken into account, and managed while accompanying the consumer in the shopping process.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
7 December 2020
ISBN
978-94-6239-291-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.201205.117How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - O.I. Shmyreva
AU  - A.N. Sova
PY  - 2020
DA  - 2020/12/07
TI  - Behavior Management Based on Psychological Services
BT  - Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020)
PB  - Atlantis Press
SP  - 684
EP  - 688
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201205.117
DO  - 10.2991/aebmr.k.201205.117
ID  - Shmyreva2020
ER  -