Behavior Management Based on Psychological Services
- 10.2991/aebmr.k.201205.117How to use a DOI?
- Behavior management, consumer buying behavior, psychological aspects of consumer behavior management, emotions, experience economics, neuromarketing
The article describes the features of consumer behavior management based on taking into account the psychological aspects of making a consumer choice in the modern experience economy. Emphasis is placed on emotions as a psychological basis for managing consumer behavior when making a choice. It is shown that the activation of the mental functions of sensations, attention, memory, thinking, imagination are associated with emotions and affects behavior, perception, involvement in the processing and processing of information. The reflective, motivating, tracing, evaluative functions of emotions play a role in preparing for the purchasing activity of consumers. Emotions need to be maintained, taken into account, and managed while accompanying the consumer in the shopping process.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - O.I. Shmyreva AU - A.N. Sova PY - 2020 DA - 2020/12/07 TI - Behavior Management Based on Psychological Services BT - Proceedings of the 2nd International Scientific and Practical Conference on Digital Economy (ISCDE 2020) PB - Atlantis Press SP - 684 EP - 688 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201205.117 DO - 10.2991/aebmr.k.201205.117 ID - Shmyreva2020 ER -