Exploring Consumer Perceptions and HRM Perspectives of The Role of Sustainable Green Coffee Shops in Encouraging Creative Industry Activities in Public Spaces

DOI

10.2991/978-94-6463-934-6_10How to use a DOI?

Keywords

Sustainable Green; Coffee Shops; Creative Industries; Consumer Perceptions

Abstract

The purpose of this study is to understand consumers’ perceptions of the role of sustainable green coffee shops in promoting creative industry activities in public spaces. This study was prompted by the phenomenon of the development of coffee shops, which now serve not only as places to enjoy coffee but also as sustainable, socially engaging, and creative spaces that actively support communities and creative industry players. The approach chosen for this study is qualitative, using a case study of Fore Coffee consumers. Data collection was conducted through semi-structured interviews with open-ended questions directed at a group of consumers who had visited and participated in activities at the coffee shop. The findings of the study indicate that the majority of consumer’s view Fore Coffee not merely as a place to relax, but also as a sustainable green space that supports creative activities, such as art exhibitions, public discussions, and collaborative initiatives with the local community. They also perceive a friendly, aesthetically pleasing, environmentally conscious, and creativity-supporting atmosphere, making the coffee shop an alternative public space with social, cultural, and ecological value. Additionally, Fore Coffee is actively providing a platform for young artists and small and medium enterprises (SMEs) to showcase their work and interact directly with visitors. Thus, it can be concluded that consumer perspectives indicate that sustainable green coffee shops play a significant role in promoting creative industry activities and are part of the dynamic and sustainable development of public spaces in urban areas.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yayah Sutisnawati
AU  - Meutia Amanda
AU  - Pinkan Salsabilla
AU  - Piolita Andestiani
PY  - 2025
DA  - 2025/12/22
TI  - Exploring Consumer Perceptions and HRM Perspectives of The Role of Sustainable Green Coffee Shops in Encouraging Creative Industry Activities in Public Spaces
BT  - Proceedings of the International Student Conference on Earth and Environmental Research (ISCEER 2025)
PB  - Atlantis Press
SP  - 78
EP  - 90
SN  - 3091-4442
UR  - https://doi.org/10.2991/978-94-6463-934-6_10
DO  - 10.2991/978-94-6463-934-6_10
ID  - Sutisnawati2025
ER  -