Proceedings of the International Student Conference on Earth and Environmental Research (ISCEER 2025)

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The Relationship between Shopping Mall Preferences in Bandung City and Student Visit Frequency During Covid-19 Pandemic

Authors
Gumiwang Tresnakalingga1, *, Tri Widianti Natalia1
1Department of Architecture, Universitas Komputer Indonesia, Bandung, Indonesia
*Corresponding author. Email: gtkalingga@gmail.com
Corresponding Author
Gumiwang Tresnakalingga
Available Online 22 December 2025.
DOI
10.2991/978-94-6463-934-6_12How to use a DOI?
Keywords
Shopping mall; Preferences; University students
Abstract

When the COVID-19 pandemic struck Indonesia, the public was advised to avoid places that could generate large crowds. Nevertheless, people still needed to meet their daily needs through shopping, often at the nearest shopping malls. Apart from shopping, many people also visited malls simply for leisure or to seek a change of atmosphere. This study aims to identify which shopping malls in Bandung were most frequently visited by university students during the pandemic. Data were collected from 52 student respondents and analyzed using distribution analysis and correspondence analysis. The findings show that Bandung Indah Plaza (BIP) was the most preferred shopping mall among students during the pandemic. BIP is particularly favored by young adults due to its high-tension entertainment facilities, such as cinemas and karaoke venues, which appeal to those with hedonic motivations or recreational satisfaction seeking. The implications of this study provide useful insights for designing marketing strategies that align with student preferences.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Student Conference on Earth and Environmental Research (ISCEER 2025)
Series
Atlantis Advances in Applied Sciences
Publication Date
22 December 2025
ISBN
978-94-6463-934-6
ISSN
3091-4442
DOI
10.2991/978-94-6463-934-6_12How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Gumiwang Tresnakalingga
AU  - Tri Widianti Natalia
PY  - 2025
DA  - 2025/12/22
TI  - The Relationship between Shopping Mall Preferences in Bandung City and Student Visit Frequency During Covid-19 Pandemic
BT  - Proceedings of the International Student Conference on Earth and Environmental Research (ISCEER 2025)
PB  - Atlantis Press
SP  - 104
EP  - 112
SN  - 3091-4442
UR  - https://doi.org/10.2991/978-94-6463-934-6_12
DO  - 10.2991/978-94-6463-934-6_12
ID  - Tresnakalingga2025
ER  -