Implicit Representations About the Reputation Capital in the Company

DOI

10.2991/iscfec-18.2019.263How to use a DOI?

Keywords

repuation, business reputation, imige, implicit representation of reputation.

Abstract

This research work covers issues related to social representations of trust, image, reputation, and direction and the main principals of foundation the reputation. The study involved 479 people from the consultants, leaders and employees (staff) of the Company, of which 14.2% were men and 85.8%, were women from 18 to 67 years old. The objective of our research is to study the socio-psychological phenomenon of reputation in the context of the organizational culture of International Company, to develop the tools for managing the company's reputation in Russia. The study used the following tools: Questionnaire, Sacks sentence completion test by Sacks and Levy. The results enabled us to create a classification of people based on differences in perception of the reputation phenomenon, different situations, objects and basic functions of reputation.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - S. Gurieva
AU  - M. Svystun
PY  - 2019/01
DA  - 2019/01
TI  - Implicit Representations About the Reputation Capital in the Company
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2018)
PB  - Atlantis Press
SP  - 1165
EP  - 1169
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscfec-18.2019.263
DO  - 10.2991/iscfec-18.2019.263
ID  - Gurieva2019/01
ER  -