Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

ZMET-Analysis of Communication Codes of Visual Nature

Authors
S A Afonsky, A V Fedorova, E V Petushkova, V A Terentyev
Corresponding Author
S A Afonsky
Available Online 17 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200312.067How to use a DOI?
Abstract
Modern communication models mostly concentrate on the clear of message and its nature, but only few of them try to influence unconscious and operate with common communication codes. In this article the authors analyze the results of ZMET-analysis of classical Russian visual symbols (such as famous writers and others) in order to evaluate the hypothesis of impact of these symbols to generate the directed psycho-emotional conditions of the audience and operate with its influence.
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Volume Title
Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200312.067How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - S A Afonsky
AU  - A V Fedorova
AU  - E V Petushkova
AU  - V A Terentyev
PY  - 2020
DA  - 2020/03/17
TI  - ZMET-Analysis of Communication Codes of Visual Nature
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 465
EP  - 471
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.067
DO  - https://doi.org/10.2991/aebmr.k.200312.067
ID  - Afonsky2020
ER  -