Smells as an Infograming Tool
- 10.2991/aebmr.k.200312.066How to use a DOI?
Increasing competition forces us to concentrate on creating competitive advantages for our individuality. More and more attention is paid to various types of marketing communications related to the impact on consumer solutions. The authors of this article explore and describe the principles of olfactory communication and analyse it’s influence on decision-making process and its improvement.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - V M Kiselev AU - L V Plyushcheva AU - I A Koryagina PY - 2020 DA - 2020/03/17 TI - Smells as an Infograming Tool BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 459 EP - 464 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.066 DO - 10.2991/aebmr.k.200312.066 ID - Kiselev2020 ER -