Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

Communication Codes of Intellectual Support for Management Decisions

Authors
V P Meshalkin, V M Kiselev, S V Savinkov, T P Danko, V R Meshkov
Corresponding Author
V P Meshalkin
Available Online 17 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200312.063How to use a DOI?
Abstract
Modern marketing is based on the concept of integrated marketing communication as the only way for brands to communicate with consumers. This type of communications has a number of serious advantages besides classic marketing approach due to synergy-effect of each component although it is still have a number of issues. The authors of this article combines theoretical basis of modern marketing communication approach in order to develop special communication codes of intellectual support for management decision making.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Scientific Conference "Far East Con" (ISCFEC 2020)
Part of series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200312.063How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - V P Meshalkin
AU  - V M Kiselev
AU  - S V Savinkov
AU  - T P Danko
AU  - V R Meshkov
PY  - 2020
DA  - 2020/03/17
TI  - Communication Codes of Intellectual Support for Management Decisions
BT  - International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 436
EP  - 441
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.063
DO  - https://doi.org/10.2991/aebmr.k.200312.063
ID  - Meshalkin2020
ER  -