Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

The Role of Information Systems in Maintaining Interrelation between Marketing Activity and Quality Assurance Activity within the Company

Authors
E G Zhulina, N A Efremova, E S Dykman, Yu V Dulin, R R Samsonyan
Corresponding Author
E G Zhulina
Available Online 17 March 2020.
DOI
https://doi.org/10.2991/aebmr.k.200312.481How to use a DOI?
Abstract
Modern business conditions are characterized by the following principles: increased dynamism of the business environment, increased competition in the sales markets, changes in the requirements and needs of customers, the development of modern information and communication technologies in management behavior, increased information asymmetry due to insufficient quality of information infrastructure and information support, high requirements for the process quality of enterprise, which qualitatively changes the target function, forcing enterprises to focus mainly on strategically important business areas, regardless of industry sector and field of activity, providing increased competitiveness and overall performance. The creation of an information system that integrates marketing tools and quality assurance tools will meet the needs of the target market segment for quality products and the competitive stability of the enterprise to the greatest possible extent.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Scientific Conference "Far East Con" (ISCFEC 2020)
Part of series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200312.481How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - E G Zhulina
AU  - N A Efremova
AU  - E S Dykman
AU  - Yu V Dulin
AU  - R R Samsonyan
PY  - 2020
DA  - 2020/03/17
TI  - The Role of Information Systems in Maintaining Interrelation between Marketing Activity and Quality Assurance Activity within the Company
BT  - International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 3331
EP  - 3336
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.481
DO  - https://doi.org/10.2991/aebmr.k.200312.481
ID  - Zhulina2020
ER  -