The Role of Information Systems in Maintaining Interrelation between Marketing Activity and Quality Assurance Activity within the Company
- https://doi.org/10.2991/aebmr.k.200312.481How to use a DOI?
Modern business conditions are characterized by the following principles: increased dynamism of the business environment, increased competition in the sales markets, changes in the requirements and needs of customers, the development of modern information and communication technologies in management behavior, increased information asymmetry due to insufficient quality of information infrastructure and information support, high requirements for the process quality of enterprise, which qualitatively changes the target function, forcing enterprises to focus mainly on strategically important business areas, regardless of industry sector and field of activity, providing increased competitiveness and overall performance. The creation of an information system that integrates marketing tools and quality assurance tools will meet the needs of the target market segment for quality products and the competitive stability of the enterprise to the greatest possible extent.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - E G Zhulina AU - N A Efremova AU - E S Dykman AU - Yu V Dulin AU - R R Samsonyan PY - 2020 DA - 2020/03/17 TI - The Role of Information Systems in Maintaining Interrelation between Marketing Activity and Quality Assurance Activity within the Company BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 3331 EP - 3336 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.481 DO - https://doi.org/10.2991/aebmr.k.200312.481 ID - Zhulina2020 ER -