A Study on the Effect of Construction Safety Accidents on Company Image and Consumer Needs
Authors
Yoonseok Shin, Gwang-Hee Kim
Corresponding Author
Yoonseok Shin
Available Online January 2015.
- DOI
- 10.2991/isci-15.2015.150How to use a DOI?
- Keywords
- Construction safety accident; Social responsibility; Company image; Consumer desire
- Abstract
More and more consumers are giving a higher weight to the corporate image of the construction company when they purchase apartments. To keep the construction economy at a certain level, it is important to secure and satisfy these consumers, yet there have been few studies performed on this topic. Therefore, this study aims to analyze the effect safety accidents have on corporate image, and on the purchase intent of consumers. A questionnaire survey was conducted on 90 residents in their 20s and older, and from the results it was concluded that safety accidents have an impact on the direct and indirect losses of construction companies.
- Copyright
- © 2015, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yoonseok Shin AU - Gwang-Hee Kim PY - 2015/01 DA - 2015/01 TI - A Study on the Effect of Construction Safety Accidents on Company Image and Consumer Needs BT - Proceedings of the 2015 International Symposium on Computers & Informatics PB - Atlantis Press SP - 1143 EP - 1148 SN - 2352-538X UR - https://doi.org/10.2991/isci-15.2015.150 DO - 10.2991/isci-15.2015.150 ID - Shin2015/01 ER -