A Study on the Effect of Construction Safety Accidents on Company Image and Consumer Needs

DOI

10.2991/isci-15.2015.150How to use a DOI?

Keywords

Construction safety accident; Social responsibility; Company image; Consumer desire

Abstract

More and more consumers are giving a higher weight to the corporate image of the construction company when they purchase apartments. To keep the construction economy at a certain level, it is important to secure and satisfy these consumers, yet there have been few studies performed on this topic. Therefore, this study aims to analyze the effect safety accidents have on corporate image, and on the purchase intent of consumers. A questionnaire survey was conducted on 90 residents in their 20s and older, and from the results it was concluded that safety accidents have an impact on the direct and indirect losses of construction companies.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yoonseok Shin
AU  - Gwang-Hee Kim
PY  - 2015/01
DA  - 2015/01
TI  - A Study on the Effect of Construction Safety Accidents on Company Image and Consumer Needs
BT  - Proceedings of the 2015 International Symposium on Computers & Informatics
PB  - Atlantis Press
SP  - 1143
EP  - 1148
SN  - 2352-538X
UR  - https://doi.org/10.2991/isci-15.2015.150
DO  - 10.2991/isci-15.2015.150
ID  - Shin2015/01
ER  -