Proceedings of the 2nd International Student Conference on Linguistics (ISCL 2022)

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Superstructure of Food Product Advertisement Discourse on Television

Authors
Ni Wayan Kasni1, *, I Wayan Budiarta1, I Wayan Agus Sukayana1
1Master of Linguistics Program, Warmadewa University, Denpasar, Indonesia
*Corresponding author. Email: yan_nik66@yahoo.com
Corresponding Author
Ni Wayan Kasni
Available Online 1 March 2023.
DOI
10.2991/978-2-38476-014-5_28How to use a DOI?
Keywords
Advertising; Food Products; Discourse Structure; Television
Abstract

Language is a generalized system of sounds and symbols that all individuals and groups of people use to communicate, engage, and identify themselves through polite speech, appropriate behavior, and proper etiquette. Language is a system as a result, and systems have rules that are phonetic, phonemic, and grammatical. In other words, language is constrained by a set of rules rather than being free. The aim research is to know superstructure of food product advertisement discourse on television. This study was conducted using a qualitative research method design. The result shows Each advertisement has a superstructure consisting of an introduction, content, a closing, and a conclusion at the superstructure level. At the microstructure level, the structure of the advertisement text is analyzed according to the aspect of linguistic communication. There are two types revealed, namely semantic microstructure and syntactic microstructure.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Student Conference on Linguistics (ISCL 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 March 2023
ISBN
10.2991/978-2-38476-014-5_28
ISSN
2352-5398
DOI
10.2991/978-2-38476-014-5_28How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ni Wayan Kasni
AU  - I Wayan Budiarta
AU  - I Wayan Agus Sukayana
PY  - 2023
DA  - 2023/03/01
TI  - Superstructure of Food Product Advertisement Discourse on Television
BT  - Proceedings of the 2nd International Student Conference on Linguistics (ISCL 2022)
PB  - Atlantis Press
SP  - 311
EP  - 321
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-014-5_28
DO  - 10.2991/978-2-38476-014-5_28
ID  - Kasni2023
ER  -