Proceedings of the 2nd International Student Conference on Linguistics (ISCL 2022)

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Systemic Functional Multimodal Discourse Analysis of ‘Budaya Bali’ Poster

Authors
Ni Made Dian Paramitha Sari1, *
1Faculty of Arts, Udayana University, Selatan, Indonesia
*Corresponding author. Email: dianparasari@gmail.com
Corresponding Author
Ni Made Dian Paramitha Sari
Available Online 1 March 2023.
DOI
10.2991/978-2-38476-014-5_30How to use a DOI?
Keywords
Multimodal Discourse Analysis; Systemic Functional; Language Meta-functions; Visual Meta-functions; Poster
Abstract

A poster is one of the communication media that uses more than one communication mode in giving information. In this study, the ‘Budaya Bali’ poster that is used as the data consists of written text and visuals, so it is a multimodal text. The purpose of this study is to describe the language meta-functions and explain the visual meta-functions of ‘Budaya Bali’ poster. In addition, to find out how both meta-functions create meaning in the poster as a multimodal text. This study is qualitative research. In collecting data, the documentation method was applied. The data were analyzed with qualitative methods. This study used the theory of Systemic Functional Linguistics from Halliday (1985) and the theory of Visual Grammar by Kress and van Leeuwen (2006). In presenting the analysis, formal and informal methods were used. Based on the language meta-functions analysis, the poster is dominated by relational process, indicative mood with declarative type, and simplex themes. Based on the visual meta-functions analysis, the poster is dominated by the classification process of conceptual representation, indirect gaze, general social distance, and various information values.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Student Conference on Linguistics (ISCL 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 March 2023
ISBN
10.2991/978-2-38476-014-5_30
ISSN
2352-5398
DOI
10.2991/978-2-38476-014-5_30How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ni Made Dian Paramitha Sari
PY  - 2023
DA  - 2023/03/01
TI  - Systemic Functional Multimodal Discourse Analysis of ‘Budaya Bali’ Poster
BT  - Proceedings of the 2nd International Student Conference on Linguistics (ISCL 2022)
PB  - Atlantis Press
SP  - 337
EP  - 347
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-014-5_30
DO  - 10.2991/978-2-38476-014-5_30
ID  - Sari2023
ER  -