The relationship between the frequency of gifts given and donation reciprocal behavior

DOI

10.2991/978-2-38476-126-5_113How to use a DOI?

Keywords

Donation; reciprocity; frequency; novelty; sense of debt

Abstract

Charities always remind people of generosity because people give money to others without getting any substantial things back. However, this may contradicts with the self-interest, one of the human nature. Therefore, lots of researchers conduct the study to test reciprocal behaviors, engaging in kind exchange in social interaction, in donation. This paper also wants to find the elements that influence the intensity of reciprocity during donation. By referencing to Armin’s research, the relationship between the amount of gifts gave by charity and donation behaviors, this paper proposes a new variable: frequency. The proposal is that the more frequency the gifts sending is, the less effective of the donations are.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yayue Deng
AU  - Fangfei Liu
AU  - Yunhan Pan
AU  - Yian Xiao
PY  - 2023
DA  - 2023/10/31
TI  - The relationship between the frequency of gifts given and donation reciprocal behavior
BT  - Proceedings of the 2023 7th International Seminar on Education, Management and Social Sciences (ISEMSS 2023)
PB  - Atlantis Press
SP  - 1022
EP  - 1027
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-126-5_113
DO  - 10.2991/978-2-38476-126-5_113
ID  - Deng2023
ER  -