Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)

Session: Digital Economy Development and Enterprise Management

30 articles
Proceedings Article

Emotion as Media - Opportunities and Myths of AI Video Enabling Mainstream Media’s Youthful Expression and Emotional Communication

Xinyun Zhang
AI technology has injected new vitality into the field of short videos and promoted the integration of traditional culture and modern audiovisual forms. A series of AI video practices of CCTV stations demonstrates the advantages of AI in cultural communication, and at the same time exposes the problems...
Proceedings Article

Navigating Innovation through Ethical Leadership: Insights from the Dam Industry

Qaiser Mohi Ud Din, Li Zhang, Muhammad Ibrar Ihteshaam, Muhammad Inam Makki Khan
This study examines the relations among ethical leadership, affective and cognitive trust, job engagement, and employee’ Innovation. Four hundred thirty dam employees working in Pakistan were surveyed to collect data. Using PLS structural equation modeling, we have discovered a strong and statistically...
Proceedings Article

Investigating the Driving Mechanism Behind Independent Research and Development of Industrial Software for Dual Innovation in Enterprises

Yilin Ding, Lingjing Wang
Under the background of “Made in China 2025”, China is vigorously promoting the development of industrial software, and is committed to converting Chinese manufacturing into Chinese intelligent manufacturing. From the perspective of enterprises’ independent research and development of industrial software,...
Proceedings Article

Research on the Online Marketing Strategy of SongBo Sound Therapy Products Based on the 5A Modele*

Chunyouyiyi Cai, Mengni Wang, Jinfeng Zhang
In recent years, the high quality of national living standards, the change in residents’ health consumption concepts, and the state’s call for the nation to attach great importance to mental health have promoted a certain development of the sound therapy industry. The principle originates from the chakra...
Proceedings Article

Interrelationships Between Transformational Leadership, Employee Burnout, Organizational Citizenship Behavior, Employee Empowerment and Managerial Performance: Evidence from the Logistics Industry

Jinfeng Zhang, Yaojiao Tan, Yuxue Jiang
The impact of transformational leadership on manager performance, employee burnout, and the function of employee empowerment within this framework are the main topics of this study. With the use of SPSS 25.0 software, the study uses a comprehensive survey of 302 participants in the logistics industry...
Proceedings Article

Research on the Construction of Artificial Intelligence Technology Application Specialization in the Context of Industrial Upgrading

Jie Zhang, Sihuang Liu
Under the background of industrial transformation and upgrading, the rapid development of artificial intelligence technology has put forward new requirements for talent cultivation in higher vocational education. This paper will explore the relationship between the transformation and upgrading of regional...
Proceedings Article

Study on the Problems of Serving Regional Economic Development of Aviation Maintenance Specialities in Higher Vocational Colleges and Universities

Shengping Yang, Jie Zhang
In the process of researching the suitability of the professional setting of aviation maintenance in local higher vocational colleges and the development of regional industries, it was found that the mismatch between the professional setting in terms of curricula, teachers, and practical training and...
Proceedings Article

Research on Optimization Paths and Strategies for Digital Transformation and Upgrading of Higher Education Institutions in the Digital Economy Era

Yuetao Yang, Xinyu Ma, Yan Zhang
In the era of digital economy, the digital transformation of higher education institutions is an important measure to promote the development of higher education. Digital education deeply affects the future development of human society, and promoting digital education is an inevitable trend that conforms...
Proceedings Article

Mastering Complexity: Amazon’s Innovative Approach to Global Supply Chain Challenges

Yiyang Lu
This article explores some of the innovative methods Amazon has employed to address the complexities of global supply chains. By analyzing Amazon’s strategies for global expansion, managing holiday and seasonal demand spikes, enhancing last-mile delivery efficiency, reducing environmental impact, and...
Proceedings Article

Research on Tourism Demand Forecasting and Tourist Search Behavior Based on Internet Search Index

Ke Ma
This study explores the application of internet search indexes in tourism demand forecasting and analyzes the characteristics and influencing factors of tourist search behavior. Through time series analysis, regression analysis, and clustering analysis, a tourism demand forecasting model is constructed,...
Proceedings Article

The Effect of Deep Acting on Job Satisfaction, Organizational Commitment and Job Performance: A Moderated Mediation Effect of Social Support

Jing Jiang
This study explored the complex mechanisms of action between affective commitment and job satisfaction (mediated by perceived organizational support) and the impact of deep acting on job performance. By applying the statistical software PROCESS macro and Mplus to analyze questionnaire data from 262 Korean...
Proceedings Article

Study on Cadet Management in Military Academies from the Perspective of Honor Incentive

Bo Zhang, Xiaohong Ma
How to make good use of honor incentive to improve the effect of education is a major issue facing the military academy education. This paper discusses the internal management mechanism of honor incentive, analyzes the current situation of cadet management in military academies from the perspective of...
Proceedings Article

Optimization of Brand Packaging Design of Agricultural Products Under the Perspective of Regional Culture

Xinwei Liu, Rongming Yang, Chengyu Wang, Yongwei Chen
In order to enhance the packaging design and brand recognition of Qixia apple agricultural products, this study constructs a set of strategic framework aimed at optimizing and enhancing the brand of regional agricultural products. Taking the ecologically advantageous agricultural products in Qixia as...
Proceedings Article

Research on Information Security Issues and Countermeasures in the Era of Digital Intelligence Organizational Development

Xue Chen, Guiqin Li
In the era of widespread big data and artificial intelligence, economic development and social progress have accelerated. However, along with rapid growth, the openness of networks has brought about certain drawbacks, such as increased information security risks within organizations, including technical...
Proceedings Article

Corporate Social Responsibility in Brazil and China: a (not so) Contrasting Regulatory Framework

Annuska Macedo Santos de França Paiva Maia
This paper regards Corporate Social Responsibility (CSR) as a category of interest to the Law, linked to the companies social function, under jurisdictional control, to put on effect public development objectives. The problem asks how Brazil and China regard the government role to promote CSR aligned...
Proceedings Article

Corporate Concentration of Power in the Global Food System: Dynamics, Strategies and Implications

Xianxiang Zhu
This paper aims to explore how large food companies have achieved concentration of power and control over the food system through strategies such as vertical integration, horizontal integration, and instrumental power in the dynamics of globalisation and trade liberalisation. The trend towards trade...
Proceedings Article

Study on the Crisis Management Model of Mass Sports Events with Multiple Participation - A Case Study of Beijing Marathon

Beichen Sun
The 4R Crisis Management Model is a framework for systematically addressing crises, aiming to effectively respond to and manage crises through four key factors: reduction, readiness, response, recovery. The concept of multiple participation refers to the joint participation and cooperation involving...
Proceedings Article

Influencing Factors of Consumer Behavior of Fresh Electricity Supplier Enterprises

Hailing Hong, Chaiyawit Muangmee, Nusanee Meekaewkunchorn
This paper takes the fresh electricity supplier L enterprise as an example to study the influence of consumer behavior factors. Based on AISAS model, through the analysis of these influencing factors, the influence level of each factor on consumer action is obtained, and the improvement of marketing...
Proceedings Article

The Dilemma and Relief of the Marketing Path of ‘Short Video + Direct Broadcast’ in Publishing Industry

—A Case Study Based on Douyin APP Publisher Account

Ziyue Guo
After the epidemic situation, the marketing mode of ‘short video + live broadcast’ is gradually rising in the publishing industry, but the effect of account operation is polarized seriously, there is obvious Matthew effect, and it also faces many difficulties in practical operation, such as single marketing...
Proceedings Article

Case Study on Migration of Computer Experiment Teaching Environment to Amazon Cloud Platform

Wenhan Zhan, Yazhu Xu, Wenyu Chen, Hualong Huang
The concept of “Emerging Engineering Education” and “Outcome-Based Education” have put forward new requirements for the experimental teaching environment of computer discipline. Cloud computing boasts abundant resources, high elasticity, easy operation and maintenance, as well as safety and reliability....
Proceedings Article

The Effect of Perceived Anonymity on Cyberbullying

The Mediating Role of Online Disinhibition and the Moderating Role of Mindfulness

Zhenyu Zhao
As a worldwide social problem, cyberbullying has received extensive attention from scholars. Cyberbullying has more diverse manifestations than traditional forms of bullying, including exclusion, cyberstalking, and doxxing, which negatively impact the mental health of the victim. This study explores...
Proceedings Article

An In-depth Analysis on Intellectual Property Problems Confronted by Local Area Network Information Resource Sharing in Diverse Industries

Jingjing Li, Juan Wang
Sharing local area network (LAN) information resources is one of the most important approaches to accelerate informatization construction in diverse industries. Throughout the process of constructing, disseminating, and storing LAN information resources, various intellectual property problems may occur....
Proceedings Article

Must it be Good if you Have Strong Ability? The Influence of Subordinate Performance on Leaders’ unethical Directive

Kaiyu Mi, Jiayi Liu, Shuqi Li, Xu Sun
Academic research confirms that unethical leadership harms organizational well-being, a concern amplified by media coverage of corporate scandals. While the effects on subordinates are well-documented, the impact of subordinates on leaders’ unethical behavior remains less explored. This study aims to...
Proceedings Article

Review and Prospect of Publishing Aesthetics Research

Yan Wang
Publishing aesthetics is an interdisciplinary field at the intersection of publishing studies and aesthetics. In the academic community in China, research on publishing aesthetics began in 1988. Over the past thirty years, a series of achievements have been made in the study of publishing aesthetics....
Proceedings Article

Challenges Faced by Enterprises in Digital Transformation -Based on RPA Technology

Yang Sun
The surge in enterprise digital transformation has led to a significant increase in the adoption of robot process automation (RPA) as an automated transformation tool, garnering substantial attention and experiencing exponential growth. Currently, the research literature on RPA technology has delved...
Proceedings Article

Satisfaction of S Company Part-Time Employees

Wei Dai, Chaiyawit Muangmee, Nusanee Meekaewkunchorn
This project is the satisfaction of part-time employees. A mixed method, including questionnaire surveys conducted by Company’s dispatch samples. Use descriptive analysis, related analysis, and regression analysis data collected. By assessing the satisfaction of part-time employees in Company S, we can...
Proceedings Article

The Problems and Optimization of Human Resource Development in Public Institutions Based on Labor Economy Theory

Heming Li
China has a large population base and is a country with abundant labor resources. Therefore, the study of Labor Economic Theory plays an important role in the research and development of labor relations in China, and also has a positive impact on human resource development. Public institutions are public...
Proceedings Article

The Construction and Management of Pearl River Delta Greenway to Anhui

Shuping Zhang, Ying Xu, Bingqing Weng
The Pearl River Delta is the pioneer of Greenway movement in China. Only six years, the Pearl River Delta has completed the exploration, practice and theoretical research of greenway, realized the transformation from “imported products” to localization of greenway, and accumulated rich materials in greenway...
Proceedings Article

After Growth: Why Performance Legitimacy Barely Sustain

Wenhao Zhang
Performance legitimacy can hardly last after the end of socio-economic growth. This paper attempts to discuss the underlying reasons for the phenomenon, which cover the unsustainable nature of economic prosperity, relative deprivation caused by fake performance, and that socio-economic growth does not...
Proceedings Article

The Rapid Construction Path of Null Hypothesis and Alternative Hypothesis

Peilong Zhang
One crucial and challenging step in parameter hypothesis testing is formulating the null hypothesis and the alternative hypothesis based on the actual problem to be tested. This paper presents a simple and efficient method: for the actual problem to be tested, write down two opposing events, consider...