Proceedings of the Conference of the International Society for Economics and Social Sciences of Animal Health - South East Asia 2019 (ISESSAH-SEA 2019)

Does Local Dairy Agro-tourism Business Model in Indonesia concern Animal Health?: Lesson Learned from Sentulfresh and Cibugary

Authors
Annisa Ramadanti, Andina Oktariani
Corresponding Author
Annisa Ramadanti
Available Online December 2019.
DOI
10.2991/isessah-19.2019.5How to use a DOI?
Keywords
animal health, benchmarking, Business Model Canvas, dairy agritourism, SW analysis
Abstract

Dairy agritourism growth in Indonesia is increasing as it has potentials from its growing demand and business diversification. Many farmers/entrepreneurs work on this potentials to establish a local dairy agro-tourism based on their economic interest. To achieve their economic interest, the dairy agritourism business model should concern animal health, as cows’ health will support milk production as well as the main attraction in dairy agritourism. However, there is limited knowledge of cow health in the dairy agritourism business models. This paper aims to describe the business model of Cibubur Garden Dairy (Cibugary) agritourism and examine its concern on animal health. Then, Cibugary agritourism business model is benchmarked to Cimory agritourism business model to compare the level of animal health application. This study found that Cibugary has several areas of improvement to improve the animal health, namely human resources and marketing. Based on the Strengths and Weaknesses (SW) analysis and benchmarking, Cibugary needs to improve its guides’ competencies through training, optimize its social media and website to socialize its concern on animal health, and develop more various agritourism packages in the near future

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Conference of the International Society for Economics and Social Sciences of Animal Health - South East Asia 2019 (ISESSAH-SEA 2019)
Series
Advances in Health Sciences Research
Publication Date
December 2019
ISBN
10.2991/isessah-19.2019.5
ISSN
2468-5739
DOI
10.2991/isessah-19.2019.5How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Annisa Ramadanti
AU  - Andina Oktariani
PY  - 2019/12
DA  - 2019/12
TI  - Does Local Dairy Agro-tourism Business Model in Indonesia concern Animal Health?: Lesson Learned from Sentulfresh and Cibugary
BT  - Proceedings of the Conference of the International Society for Economics and Social Sciences of Animal Health - South East Asia 2019 (ISESSAH-SEA 2019)
PB  - Atlantis Press
SP  - 120
EP  - 123
SN  - 2468-5739
UR  - https://doi.org/10.2991/isessah-19.2019.5
DO  - 10.2991/isessah-19.2019.5
ID  - Ramadanti2019/12
ER  -