Creating a Digital Twin to the Online Promotion Process for Small Businesses
- 10.2991/aebmr.k.200423.004How to use a DOI?
- digital twin, small business, ontology, online promotion process, a conceptual model of online promotion
The article has developed a concept and algorithm for creating the digital twin (DT) of a small enterprise. Tools for generating high-quality information flows for prototyping and online promotion have been developed. The novelty of the concept lies in the fact that the digital twin is not a mirror of the existing enterprise. It is considered as a dynamic prototype of the development process from the simplest microenterprise to the necessary forms set by the matrix of targets and constraints (MTC). These developments reveal the potential of the digital twin for the development of small businesses, in particular, by improving scenario forecasting.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - N. E. Lugert PY - 2020 DA - 2020/04/24 TI - Creating a Digital Twin to the Online Promotion Process for Small Businesses BT - Proceedings of the III International Scientific and Practical Conference "Digital Economy and Finances" (ISPC-DEF 2020) PB - Atlantis Press SP - 17 EP - 21 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200423.004 DO - 10.2991/aebmr.k.200423.004 ID - Lugert2020 ER -