Proceedings of the III International Scientific and Practical Conference "Digital Economy and Finances" (ISPC-DEF 2020)

Creating a Digital Twin to the Online Promotion Process for Small Businesses

Authors
N. E. Lugert
Corresponding Author
N. E. Lugert
Available Online 24 April 2020.
DOI
https://doi.org/10.2991/aebmr.k.200423.004How to use a DOI?
Keywords
digital twin, small business, ontology, online promotion process, a conceptual model of online promotion
Abstract
The article has developed a concept and algorithm for creating the digital twin (DT) of a small enterprise. Tools for generating high-quality information flows for prototyping and online promotion have been developed. The novelty of the concept lies in the fact that the digital twin is not a mirror of the existing enterprise. It is considered as a dynamic prototype of the development process from the simplest microenterprise to the necessary forms set by the matrix of targets and constraints (MTC). These developments reveal the potential of the digital twin for the development of small businesses, in particular, by improving scenario forecasting.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Cite this article

TY  - CONF
AU  - N. E. Lugert
PY  - 2020
DA  - 2020/04/24
TI  - Creating a Digital Twin to the Online Promotion Process for Small Businesses
BT  - Proceedings of the III International Scientific and Practical Conference "Digital Economy and Finances" (ISPC-DEF 2020)
PB  - Atlantis Press
SP  - 17
EP  - 21
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200423.004
DO  - https://doi.org/10.2991/aebmr.k.200423.004
ID  - Lugert2020
ER  -