Digitalization as a Main Trend in the Development of Hotel Businesses in the Regions

DOI

10.2991/aebmr.k.200423.014How to use a DOI?

Keywords

digital technologies, regional market of hotel business, formation of clusters of the leading hotels, Krasnoyarsk krai

Abstract

The relevance of our research is proved by importance of development of digital technologies in all spheres of social and economic activity and also the need to ensure effective interaction in the sphere of hotel business. The objective of our research was to define the role of information technologies in development of regional hotel business and formation of clusters of the leading hotels of Krasnoyarsk krai on a key factor on according to a key factor. Work is based on own researches of authors, data of state statistics, statistical methods and general scientific methods of the analysis were used. Additionally, in this article we provide some of the data on the state of the hotel market of Krasnoyarsk krai for 2014-18. Despite the proceeding economic and political instability demand for hotel services steadily grows in Krasnoyarsk krai that in turn stimulates development of the hotel market. Competitive advantage of any hotel enterprise is implementation of information technologies. Two clusters of the leading hotel enterprises of Krasnoyarsk krai for a key factor – to use of digital technologies are created. As factors of the objects having an impact on competitive advantage are defined: the average time of the solution of one task on the website of hotel in sec.; search promotion of the website, arrangement in search deliveries on key phrases; level of interaction of audience with publications, in point; multilingualism of the website of the hotel enterprise. Results of the cluster analysis are characterized by the current situation of the hotel market of Krasnoyarsk krai, and are a basis for more profound analysis of activity of the concrete hotel enterprises for the purpose of search of ways of increase in competitive advantages due to use of digital technologies.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - T. N. Safronova
AU  - O. A. Yabrova
AU  - O. M. Evtukhova
AU  - T. L. Kamoza
PY  - 2020
DA  - 2020/04/24
TI  - Digitalization as a Main Trend in the Development of Hotel Businesses in the Regions
BT  - Proceedings of the III International Scientific and Practical Conference "Digital Economy and Finances" (ISPC-DEF 2020)
PB  - Atlantis Press
SP  - 61
EP  - 64
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200423.014
DO  - 10.2991/aebmr.k.200423.014
ID  - Safronova2020
ER  -