Proceedings of the III International Scientific and Practical Conference "Digital Economy and Finances" (ISPC-DEF 2020)

Stategic Change Management of the Industrial Enterprise in the Conditions of Digitalization

Authors
Galina S. Merzlikina, Tatyana E. Kozhanova
Corresponding Author
Galina S. Merzlikina
Available Online 24 April 2020.
DOI
https://doi.org/10.2991/aebmr.k.200423.021How to use a DOI?
Keywords
strategic change, digitalization, predictive analytics, dynamic model, management “hologram”
Abstract
Digitalization is usually understood as integration of digital technologies into everyday life by digitalizing everything that can be digitalized. Digitalization in economy creates new opportunities and identifies new challenges for analytics and management. The article claims that the potential of digitalization has not been fully realised yet. It is necessary to improve the methods of database development and data collection and processing. These are the methods of the so-called predictive analytics, which focuses on predicting the future behavior of economic objects and subjects with the aim of making optimal decisions. The authors demonstrate the need for development of new analytical platforms, including those for strategic change management of the industrial enterprise. The article presents a new methodology of drawing up a plan of strategic development of an enterprise. The stage of formation and evaluation of strategic changes and introduction of the general and specific change strategies are “implanted” into the set of stages of strategic plan implementation (the base of this stage is dependence on the speed of an enterprise’s response to changes and on willingness to change the segment of an enterprise activity). The authors present the methodological support of strategic change management, which includes the dynamic model (time-adjustable identification, evaluation and visualization of the general and specific strategies), the methodology of strategic change management (gradual identification, evaluation and prediction of results of the activity), and the management efficiency evaluation tools (a set of special economic indicators). For the use of a methodology of strategic change management it was suggested to develop an information matrix – a new analytical platform for strategic change management, used as a base for development of management “holograms” that can help to identify new opportunities for an enterprise development.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Galina S. Merzlikina
AU  - Tatyana E. Kozhanova
PY  - 2020
DA  - 2020/04/24
TI  - Stategic Change Management of the Industrial Enterprise in the Conditions of Digitalization
BT  - Proceedings of the III International Scientific and Practical Conference "Digital Economy and Finances" (ISPC-DEF 2020)
PB  - Atlantis Press
SP  - 99
EP  - 103
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200423.021
DO  - https://doi.org/10.2991/aebmr.k.200423.021
ID  - Merzlikina2020
ER  -