Proceedings of the International Scientific and Practical Conference Strategy of Development of Regional Ecosystems “Education-Science-Industry” (ISPCR 2021)

Features of Research on Gender Aspects of Management Activity in Entrepreneurial Structures

Authors
Elena S. Afanaseva1, *, Elena.Afanaseva@novsu.ru, ORCID, Magomed M. Omarov1, ORCID, Ivan L. Minin1, ORCID
1Yaroslav-the-Wise Novgorod State University, Veliky Novgorod, Russia
Corresponding Author
Elena S. AfanasevaElena.Afanaseva@novsu.ru,
Available Online 25 February 2022.
DOI
10.2991/aebmr.k.220208.077How to use a DOI?
Keywords
gender characteristics; corporate policy; social groups; management; entrepreneurial structures
Abstract

Currently, despite the development of management theory, many business leaders continue to ignore the specifics of gender relations in the management system. At the same time, in practice, it becomes necessary to take into account gender characteristics and make extraordinary management decisions for effective leadership both at the highest positions and at the lower level of the organizational and management structure of enterprises. The formed management theory needs to rethink the quality and improve the offered intra-corporate services; the relevance of assessing and taking into account the characteristics of gender aspects among other factors comes to the fore and requires a new approach. Gender characteristic is a concept that includes the behavioral characteristics of the male and female sexes, which are formed due to the cultural traditions of a society. The sign “gender” shows certain roles that are distributed in society, as well as social groups characterized by certain norms of ethics and rules of behavior. In practice, biological sex has three categories: socio-cultural, interactive and individual. The article reveals the relationship between gender and the style of management of the organization, and also defines the features of management, independent of the manager’s gender. It has been proven that females are more sensitive to non-verbal expressions, and males are more prone to aggression, but they are better than females at adapting in mathematics. There are gender differences in governance, which are based not only on biological differences between the sexes, but also on social characteristics. In this regard, the theory and practice of management needs to rethink the gender aspect of management activities within corporations, which is associated with the activation of the position of women and their participation in the formation of certain social groups in the strategic period.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the International Scientific and Practical Conference Strategy of Development of Regional Ecosystems “Education-Science-Industry” (ISPCR 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
25 February 2022
ISBN
10.2991/aebmr.k.220208.077
ISSN
2352-5428
DOI
10.2991/aebmr.k.220208.077How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Elena S. Afanaseva
AU  - Magomed M. Omarov
AU  - Ivan L. Minin
PY  - 2022
DA  - 2022/02/25
TI  - Features of Research on Gender Aspects of Management Activity in Entrepreneurial Structures
BT  - Proceedings of the International Scientific and Practical Conference Strategy of Development of Regional Ecosystems “Education-Science-Industry” (ISPCR 2021)
PB  - Atlantis Press
SP  - 539
EP  - 544
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220208.077
DO  - 10.2991/aebmr.k.220208.077
ID  - Afanaseva2022
ER  -