Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)

Instagram as the Dispute Arena of Personal Branding of Local Head Candidates in West Java Province at 2018

Authors
Khaerudin Imawan
Corresponding Author
Khaerudin Imawan
Available Online March 2019.
DOI
https://doi.org/10.2991/isseh-18.2019.32How to use a DOI?
Keywords
virtual room; dispute arena; personal branding; pilkada
Abstract

The virtual room has made humans “insane.” They lose their consciousness on identities. It goes with the imaginative fantasy. They fight reality but deny the fact. The humanity side becomes apparent and fades with the paradox action. The production of texts, photo images, and audio visual made by anyone including the local head region candidates to create personal branding becomes so common. The disputes occurred by involving actors that are local head candidates, succession team, and volunteers making political acrobats in the virtual room. In 2018 West Java Election, the virtual room became the dispute arena to make the personal branding practices. On the other hand, fake news, hoax, and hate speeches became a “weapon” coloring the disputes to affect the popularity and electability of political rivals. The research applies the descriptive-qualitative study with triangulation method. The result says that the personal branding practices in the virtual room involves several behind-the-scene actors like the creative team, Instagram admins, buzzers, and volunteers producing the communication messages uploaded through virtual accounts. This way is proven to affect the popularity and electability of candidates.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2019
ISBN
978-94-6252-692-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/isseh-18.2019.32How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Khaerudin Imawan
PY  - 2019/03
DA  - 2019/03
TI  - Instagram as the Dispute Arena of Personal Branding of Local Head Candidates in West Java Province at 2018
BT  - Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018)
PB  - Atlantis Press
SP  - 132
EP  - 138
SN  - 2352-5398
UR  - https://doi.org/10.2991/isseh-18.2019.32
DO  - https://doi.org/10.2991/isseh-18.2019.32
ID  - Imawan2019/03
ER  -