Regional Plan of Public Relations: A strategy in tourism sector
- https://doi.org/10.2991/isseh-18.2019.63How to use a DOI?
- regional plan; public relations; tourism
This study aims at identifying factors supporting regional plans employed by the local government by using public relations and to find out the role of public relations in promoting and increasing tourism visit in one of historical sites in the city of Cirebon, Sunyaragi Cave .It is a qualitative study based on in-depth interviews with the communication manager and some staff of the local government at the Sunyaragi Cave Office .The interview is administered by addressing some close-ended and open-ended questions to find out more detailed information due to some issues on tourism sector in the city. A short observation is also conducted in order to have further description due to number of the visitors and other activities held by the community and management. The results of both interview and observation show that the numbers of tourists or visitors in Sunyaragi Cave increase during high seasons or public holidays. It is one of the impacts of the improvement of infrastructure development in the city and public relations using media partners and media social. It is approximately 10,000 to 12,000 visitors coming to enjoy the beauty and ancient site.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - R. Mahendra Haryo Bharoto AU - Welly Wihayati AU - Iin Indrayanti PY - 2019/03 DA - 2019/03 TI - Regional Plan of Public Relations: A strategy in tourism sector BT - Proceedings of the International Symposium on Social Sciences, Education, and Humanities (ISSEH 2018) PB - Atlantis Press SP - 272 EP - 274 SN - 2352-5398 UR - https://doi.org/10.2991/isseh-18.2019.63 DO - https://doi.org/10.2991/isseh-18.2019.63 ID - Bharoto2019/03 ER -