Game Analysis of Family Firm Innovation Decision - Taking BYD as an Example

DOI

10.2991/isss-18.2018.18How to use a DOI?

Keywords

Family firm, Governance Structure, Game Analysis, BYD.

Abstract

Innovation is the soul of the survival and development of enterprises. Innovation decision-making is an important guarantee for the sustainable development of family firm. This paper intends to introduce game analysis into the family firm innovation field. It selects the evolutionary dynamic game model to analyze how to make decisions in family firms and how family leaders play a role in innovation decision-making. This article selects BYD's innovative decision to march into the car market in 2003 as a case to analyze how to make the innovation decision in the game.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Min Zhao
AU  - Xin Yao
PY  - 2018/05
DA  - 2018/05
TI  - Game Analysis of Family Firm Innovation Decision - Taking BYD as an Example
BT  - Proceedings of the 4th International Symposium on Social Science (ISSS 2018)
PB  - Atlantis Press
SP  - 88
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-18.2018.18
DO  - 10.2991/isss-18.2018.18
ID  - Zhao2018/05
ER  -