Proceedings of the 4th International Symposium on Social Science (ISSS 2018)

Research on Co-evolution of the Ecosystem of Brands??"??"Based on YanTai Grape Wine Investigation

Authors
Aihua Xiong, Han Zhang, Zhao Han
Corresponding Author
Aihua Xiong
Available Online May 2018.
DOI
https://doi.org/10.2991/isss-18.2018.27How to use a DOI?
Keywords
Yantai Grape Wine, Branding ecosystem, coordinated development, symbiotic stage.
Abstract

Coordinated development in between main parts of the branding ecosystem is great significance in improving brand economy and regional economy. As Yantai’s grape wine branding has developed for over hundreds years of history, the branding ecosystem has progressively formed to brand-centric integrating with the ecosystem in regional economy, politics and culture. This article based on the investigation in Yantai’s wine industry sighting in lateral evolution of collaborative system, analyzing the existing problems in Yantai’s grape wine branding system, and then constructing a coordinated development model in the branding ecosystem, which is in order to discover the relatively countermeasure for symbiotic stage in the evolution of coordinated development ecosystem.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Symposium on Social Science (ISSS 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
May 2018
ISBN
978-94-6252-515-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/isss-18.2018.27How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Aihua Xiong
AU  - Han Zhang
AU  - Zhao Han
PY  - 2018/05
DA  - 2018/05
TI  - Research on Co-evolution of the Ecosystem of Brands??"??"Based on YanTai Grape Wine Investigation
BT  - Proceedings of the 4th International Symposium on Social Science (ISSS 2018)
PB  - Atlantis Press
SP  - 135
EP  - 139
SN  - 2352-5398
UR  - https://doi.org/10.2991/isss-18.2018.27
DO  - https://doi.org/10.2991/isss-18.2018.27
ID  - Xiong2018/05
ER  -