Proceedings of the 9th International Seminar on Tropical Animal Production (ISTAP 2021)

Communication Channels and Constraint of Beef Cattle Farmers on Adoption of Artificial Insemination Technique in Dharmasraya Regency, West Sumatera

Authors
Ediset Ediset1, *, Jaswandi Jaswandi2, Amrizal Anas1, Aditya Alqamal Alianta1
1Department Socio-Economic, Faculty of Animal Science, Universitas Andalas
2Department Technology and Animal Production, Faculty of Animal Science, Universitas Andalas
*Corresponding author. Email: ediset@ansci.unand.ac.id
Corresponding Author
Ediset Ediset
Available Online 24 February 2022.
DOI
10.2991/absr.k.220207.058How to use a DOI?
Keywords
Agricultural extention; Artificial insemination; Communication channel; Communication constraint; Innovation adoption
Abstract

The research aimed to investigate the communication channel and constraint of beef cattle farmers on adoption of artificial insemination technique in ex-transmigrant area, Dharmasraya Regency, West Sumatera. The survey method was used that supported by field observation. The population was the farmers in Dharmasraya Regency, which determined sixty-four farmer respondents from five farmers’ groups representing five areas (Karya Tama, Koto Agung, Sungai Atang, Padang Bintungan, and Sungai Kalang). The data analysed with quantitative descriptive that showed in percentages and scores through simple formulas and Lickert Scales. The result showed that the communication channel used by beef cattle farmers to adopt artificial insemination technique was the personal communication. It interpreted that the farmer prefers to communicate with inseminators officers directly. No one of the respondents used mass media as a communication channel. On the other hand, the significant constraint factor during adoption of artificial insemination was cultural factors. It showed by lack of trust by farmers in the Extention officers and in the success of artificial insemination.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 9th International Seminar on Tropical Animal Production (ISTAP 2021)
Series
Advances in Biological Sciences Research
Publication Date
24 February 2022
ISBN
10.2991/absr.k.220207.058
ISSN
2468-5747
DOI
10.2991/absr.k.220207.058How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ediset Ediset
AU  - Jaswandi Jaswandi
AU  - Amrizal Anas
AU  - Aditya Alqamal Alianta
PY  - 2022
DA  - 2022/02/24
TI  - Communication Channels and Constraint of Beef Cattle Farmers on Adoption of Artificial Insemination Technique in Dharmasraya Regency, West Sumatera
BT  - Proceedings of the 9th International Seminar on Tropical Animal Production (ISTAP 2021)
PB  - Atlantis Press
SP  - 277
EP  - 280
SN  - 2468-5747
UR  - https://doi.org/10.2991/absr.k.220207.058
DO  - 10.2991/absr.k.220207.058
ID  - Ediset2022
ER  -