Characteristics and Factors that Influence the Purchase of Beef During the Covid 19 Pandemic in Yogyakarta, Indonesia
- DOI
- 10.2991/absr.k.220207.064How to use a DOI?
- Keywords
- Covid-19; purchasing beef; consumer characteristics
- Abstract
This study aims to identify consumer characteristics of beef purchases and analyze the factors that influence the purchase of beef products during the pandemic in Yogyakarta, Indonesia. The research was conducted in Depok District, Sleman Yogyakarta Regency, with the consideration that the distribution of patients infected with the highest positive virus was in Yogyakarta. The study was conducted from May to June 2020. The respondents were 200 mothers who worked or took care of stairs using the snowball sampling technique. To identify the characteristics of the purchase of beef products, it was carried out descriptively quantitatively. Multiple Linear Regression Analysis was used to analyze the factors that influence the amount of beef expenditure. The regression equation was estimated using Ordinary Least Square methods. The results showed that during the pandemic consumers prefer fresh beef because consumers were more satisfied if they can choose meat directly in the market. Meatballs and sausages that were in demand were processed beef because they were practical and affordable. The independent variables of mother’s education and income show a positive and significant effect on the purchase of beef. On the other hand, it is necessary to improve health protocols to be firmer in the market because of the high interest in purchasing products directly to the market.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Tri Anggraeni Kusumastuti AU - Rini Widiati PY - 2022 DA - 2022/02/24 TI - Characteristics and Factors that Influence the Purchase of Beef During the Covid 19 Pandemic in Yogyakarta, Indonesia BT - Proceedings of the 9th International Seminar on Tropical Animal Production (ISTAP 2021) PB - Atlantis Press SP - 308 EP - 311 SN - 2468-5747 UR - https://doi.org/10.2991/absr.k.220207.064 DO - 10.2991/absr.k.220207.064 ID - Kusumastuti2022 ER -