Advertising Management Strategies of Chinese Urban Newspaper in the New Media Era

DOI

10.2991/itms-15.2015.168How to use a DOI?

Keywords

New Media; Urban Newspaper; Advertising; Management strategy

Abstract

In the new media environment, intensifying competition between media and urban newspaper facing emerging media's impact, their advertising has become a urban newspaper for the survival of business and development. The core of Urban Newspaper advertising business through innovation, optimize advertising structures, integration of internal and external resources and enhance core competitiveness.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meigui Ma
PY  - 2015/11
DA  - 2015/11
TI  - Advertising Management Strategies of Chinese Urban Newspaper in the New Media Era
BT  - Proceedings of the 2015 International Conference on Industrial Technology and Management Science
PB  - Atlantis Press
SP  - 714
EP  - 716
SN  - 2352-538X
UR  - https://doi.org/10.2991/itms-15.2015.168
DO  - 10.2991/itms-15.2015.168
ID  - Ma2015/11
ER  -