Proceedings of the 2nd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2017)

Study on the Problems and Countermeasures of Linyi Hot Spring Tourism Development

Authors
Zhaoyun Li
Corresponding Author
Zhaoyun Li
Available Online September 2017.
DOI
https://doi.org/10.2991/jahp-17.2017.81How to use a DOI?
Keywords
hot spring tourism; development situation; problems; countermeasures; Linyi
Abstract
With the rapid development of economy, hot spring tourism is booming in China and gradually changes from the materialized aspect of original pure rehabilitation to the cultural and spiritual aspects of public leisure and health care. Linyi, one of geothermal city in China, has particular rich geothermal resources and hot spring with a long history and cultural resources. The development of Linyi hot spring tourism has great potential. Through the analysis of the current situation and prospect of the development of Linyi hot spring resources, it is found that there are many problems such as similar hot spring tourism products, lack of management and service professionals, lack of local cultural characteristics and so on. And then we put forward countermeasures including precise positioning, highlighting characteristic themes, digging hot spring culture, richening product connotation and broadening the sales channels to promote the healthy development of Linyi tourism.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Zhaoyun Li
PY  - 2017/09
DA  - 2017/09
TI  - Study on the Problems and Countermeasures of Linyi Hot Spring Tourism Development
BT  - 2nd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2017)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/jahp-17.2017.81
DO  - https://doi.org/10.2991/jahp-17.2017.81
ID  - Li2017/09
ER  -