Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)

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Study on the Function of Interpersonal Grammatical Metaphor

Authors
Gao Song
Corresponding Author
Gao Song
Available Online August 2018.
DOI
10.2991/jahp-18.2018.179How to use a DOI?
Keywords
interpersonal grammatical metaphor; function; effect
Abstract

Grammatical metaphor is a language device that can be used in expressing ideas and organizing English texts. By using grammatical metaphor flexibly, people may make their expressions vivid and lively, embodying the image function of language. In consequence, interpersonal grammatical metaphor is quite often used in English advertisement to strengthen the evocative function of discourses and achieve good advertising effect.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
August 2018
ISBN
10.2991/jahp-18.2018.179
ISSN
2352-5398
DOI
10.2991/jahp-18.2018.179How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

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TY  - CONF
AU  - Gao Song
PY  - 2018/08
DA  - 2018/08
TI  - Study on the Function of Interpersonal Grammatical Metaphor
BT  - Proceedings of the 3rd International Conference on Judicial, Administrative and Humanitarian Problems of State Structures and Economic Subjects (JAHP 2018)
PB  - Atlantis Press
SP  - 862
EP  - 864
SN  - 2352-5398
UR  - https://doi.org/10.2991/jahp-18.2018.179
DO  - 10.2991/jahp-18.2018.179
ID  - Song2018/08
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