Adaptive Strategies for Campaign the Conservation of Mangrove Forests in the Digital Era
- DOI
- 10.2991/assehr.k.200818.041How to use a DOI?
- Keywords
- Adaptive Strategy, Campaign, Mangrove Forest
- Abstract
Indonesia’s mangrove forests play a significant role in national and global climate change mitigation strategies. In the last three decades, Indonesia lost 40% of mangrove (FAO, 2007). That is, Indonesia has the largest mangrove damage in the world (Campbell & Brown, 2015). It shows that it needs preservation efforts to be undertaken by all parties. One of the local organizations concerned about the preservation of the environment, especially mangrove forest is KeSEMaT. An effective and efficient campaign strategy in the digital era is a challenge that KeSEMaT community should face in the efforts to preserve mangrove forests. This research aims to see how the strategic Adaptive communication strategy in the mangrove forest conservation campaign in the digital era. The approach used is a qualitative descriptive with primary data from the founders and managers of the KeSEMaT as research informant. The results show that KeSEMaT conducts a planned communication approach with integrated campaigns both offline and online. Due to Niklas Luhmann’s opinion that any idea must be communicated in various ways in order to be able to reduce the existing complexity. Even though in the digital age, everything doesn’t always have to be digital.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Prihatin Dwihantoro AU - Moch. Imron Rosyidi AU - Dwi Susanti PY - 2020 DA - 2020/08/19 TI - Adaptive Strategies for Campaign the Conservation of Mangrove Forests in the Digital Era BT - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020) PB - Atlantis Press SP - 181 EP - 183 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200818.041 DO - 10.2991/assehr.k.200818.041 ID - Dwihantoro2020 ER -