Engagement and Prosumer Commodification: How Does the Web Make Profit?

DOI

10.2991/assehr.k.200818.032How to use a DOI?

Keywords

engagement, prosumer commodification, online media, business strategy

Abstract

This article describes the practice of prosumer commodification, which works on the process of Mojok.co’s production, distribution, and consumption. Mojok.co is an online media containing articles in relaxing, sarcastic, satirical, and fun. This unique format brings the image of Mojok.co as alternative media. The community engagement as a business strategy run by Mojok.co to maintain its performance in the online media industry also strengthens this image. Community engagement is the strategy involving the viewer in the process of production, distribution and consumption. Understanding the implementation of this strategy shows the works of the practice of prosumer commodification.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Muria Endah Sokowati
PY  - 2020
DA  - 2020/08/19
TI  - Engagement and Prosumer Commodification: How Does the Web Make Profit?
BT  - Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)
PB  - Atlantis Press
SP  - 138
EP  - 142
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200818.032
DO  - 10.2991/assehr.k.200818.032
ID  - Sokowati2020
ER  -