Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

The Effectiveness of University Instagram Account as Information Media for Students

Authors
Dwiyan Mayangsaridwiyan1700030219@webmail.uad.ac.id
Department of Communication Science, Universitas Ahmad Dahlan, Yogyakarta, Indonesia
Mufid Salim*, mufid.salim@comm.uad.ac.id
Department of Communication Science, Universitas Ahmad Dahlan, Yogyakarta, Indonesia
Corresponding Author
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.040How to use a DOI?
Keywords
effectiveness; Instagram; information
Abstract

Technology is proliferating, and social media is getting more accessible for everyone to access. Coupled with the many applications available, making social media a communication tool that is widely used to obtain information. One of the most widely used social media among young Indonesian is Instagram. Instagram is a medium as a means of distributing information to the general public. Universities use Instagram as their communication channel to deliver their latest information to students. This research aims to determine the effectiveness of Instagram @klik_uad as a medium of information for Universitas Ahmad Dahlan students. This research uses quantitative research methods, focussed on followers of the university’s Instagram account. A random sampling technique is used, and data is collected using a questionnaire. This study analyzes the data using descriptive analysis, validity test, reliability test, and simple linear regression test. These results showed that the Instagram account of @klik_uad is compelling as a medium to deliver information to students. These results are evidenced by the results of testing using a simple linear regression test. The value of the variable components of attention, interest, desire, action, user, content, timing, media, and source is 0,000 below the value of 0.05 (alpha).

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.040How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Dwiyan Mayangsari
AU  - Mufid Salim
PY  - 2021
DA  - 2021/11/29
TI  - The Effectiveness of University Instagram Account as Information Media for Students
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 175
EP  - 178
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.040
DO  - https://doi.org/10.2991/assehr.k.211121.040
ID  - Mayangsari2021
ER  -