Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

Communication Crisis Practice of Culinary Tourism Publicity in Post-Covid19 Pandemic

Authors
Faustyna*, faustyna@umsu.ac.id
Communications Department, Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
Rudiantorudianto@umsu.ac.id
Communications Department, Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
Corresponding Author
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.027How to use a DOI?
Keywords
Communication Crisis; Publicity; Public Relations; Post-Covid19
Abstract

This paper aims to discuss the practical activities of post-pandemic crisis communication 19, a Public Relations person is challenged by his communication competence to synergize the practice of crisis communication in the field with what is published in online media at the Paloh Naga culinary tourism destination in the village of Denai Lama. The problem of this paper lies in the practice of crisis communication of the Public Relations of the institution as the manager of Paloh Naga culinary tourism in Denai Lama village post-Covid19 pandemic to tourist actors and local tourists with the socialization of how to use health protocols such as wearing masks, washing hands and keeping your distance. The data in this study used information from informants as primary data, direct field research results, and data from websites about news published online media about health protocols from Paloh Naga tourism in Denai Lama Village. Field research finds that the practice of post- pandemic covid19 communication crisis in publicity carried out by the Public Relations of the Paloh Naga tourism agency still needs to be adjusted in practice in the field and still finds obstacles, the application of health protocols from tourism actors and local tourists has not complied with health protocols in response to the post-pandemic Covid-19. A qualitative method with a case study approach (case study) is a study that focuses intensively on one particular object that studies it as a case. The discussion uses the Coombs crisis communication concept: form and content, such as the form that must be carried out by the Paloh Naga tourism agency Public Relations and the content referred to by coombs, namely the institution’s Public Relations way of responding to crises before, during and after a crisis occurs. The crisis in this study post-COVID-19 pandemic is a challenge for the practice of post-COVID-19 crisis communication.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.027How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Faustyna
AU  - Rudianto
PY  - 2021
DA  - 2021/11/29
TI  - Communication Crisis Practice of Culinary Tourism Publicity in Post-Covid19 Pandemic
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 116
EP  - 120
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.027
DO  - https://doi.org/10.2991/assehr.k.211121.027
ID  - 2021
ER  -