Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

Effectiveness of Corporate Social Responsibility Programs in the Poor Village in Gunung Kidul, Yogyakarta, Indonesia

Authors
Choirul Fajri*, choirul.fajri@comm.uad.ac.id
Departement of Communication Science, University of Ahmad Dahlan, Yogyakarta, Indonesia
Muhammad Najih Farihantonajiholic@gmail.com
Departement of Communication Science, University of Ahmad Dahlan, Yogyakarta, Indonesia
Dani Fadillahdani.fadillah@comm.uad.ac.id
Departement of Communication Science, University of Ahmad Dahlan, Yogyakarta, Indonesia
Fajar Dwi Putrafajar.dwiputra@comm.uad.ac.id
Departement of Communication Science, University of Ahmad Dahlan, Yogyakarta, Indonesia
Corresponding Author
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.043How to use a DOI?
Keywords
CSR; Poor Village; Gunung Kidul
Abstract

Gunung Kidul is an area in Yogyakarta which has become the object of many CSR programs for companies. The hilly area with 13 geoparks is fairly dry, and many of its poor people certainly need more attention from companies through this CSR program, to develop the potential of their villages. Since 2014, there have actually been many companies that channeled their CSR programs in Gunung Kidul, namely Bank Central Asia (BCA) in Bejiharjo and Bleberan Tourism Villages, Pertamina in Nglanggeran Tourism Village. Various strategies and efforts were made to realize an independent and prosperous village innovation program. This study aims to analyze how the implementation of sustainable CSR programs should be sustainable for the development of tourism villages in Gunung Kidul in the future, to become a prosperous, independent tourism village, and to analyze forms of community participation in encouraging the success of CSR programs, especially in Nglanggeran Tourism Village and Bejiharjo Tourism Village. The research method used in this research is a case study, with data collection techniques such as observation, in-depth interviews, and literature study. The results of this study can be a reference for companies to implement CSR programs that are effective as an innovation for the development of a poor area that is left behind by promoting the principle of sustainability.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.043How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Choirul Fajri
AU  - Muhammad Najih Farihanto
AU  - Dani Fadillah
AU  - Fajar Dwi Putra
PY  - 2021
DA  - 2021/11/29
TI  - Effectiveness of Corporate Social Responsibility Programs in the Poor Village in Gunung Kidul, Yogyakarta, Indonesia
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 184
EP  - 187
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.043
DO  - https://doi.org/10.2991/assehr.k.211121.043
ID  - Fajri2021
ER  -