Effectiveness of the Interpersonal Communication Between UD Glory Owners and Cocoa Beans Suppliers after the Pandemic

DOI

10.2991/assehr.k.211121.022How to use a DOI?

Keywords

Effectiveness of Interpersonal Communication; Interpersonal Communication Process; Supplier of Cocoa Beans; Pandemic; Central Sulawesi

Abstract

Parigi Moutong Regency is one of the districts in Central Sulawesi with nine cocoa consumer companies in Parigi City and five companies that could not compete and eventually closed. This study wanted to see the various elements and effectiveness of interpersonal communication between the owners of UD Glory as the largest cocoa bean consumer company and those still operating with cocoa bean suppliers. This research is a quantitative descriptive study using a questionnaire technique where 15 cocoa bean suppliers and one UD Glory owner are the population, because the population is known, this study uses total sampling. The results found in this study are part of the interpersonal communication process between the owner of UD Glory and the supplier of cocoa beans, there are six elements that dominate the most, which have a percentage value of 75%, namely having the willingness to share news or messages, convey information verbally, and use the media. visually, two things that hinder it are physical and semantic disturbances, and the last is the feedback from the recipient of the message. As for the effectiveness of interpersonal communication between the owner of UD Glory and the supplier of cocoa beans, it is considered quite effective because all parties involved in the majority answered as much as 75% of the nature of the communicators who are willing to convey information, empathy, positive thinking, seeing other people is also important, giving praise, commitment to build cooperation, and mutual respect by continuing to implement health protocols.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Hilda Yunita Wono
AU  - Chris Reynaldi Thoha
AU  - Burhan Bungin
PY  - 2021
DA  - 2021/11/29
TI  - Effectiveness of the Interpersonal Communication Between UD Glory Owners and Cocoa Beans Suppliers after the Pandemic
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 94
EP  - 98
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.022
DO  - 10.2991/assehr.k.211121.022
ID  - Wono2021
ER  -