Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

Management Strategy of Online Radio: Post COVID-19 Pandemic

Authors
Corry Novrica AP Sinaga*, corrynovrica@umsu.ac.id
Communications Department, Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
Nurhasanah Nasutionnurhasanahnasution@umsu.ac.id
Communications Department, Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
Elvita Yennielvitayenni@umsu.ac.id
Communications Department, Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
Corresponding Author
Corry Novrica AP Sinagacorrynovrica@umsu.ac.id
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.002How to use a DOI?
Keywords
Management; Strategy; Online Radio; post pandemic COVID19
Abstract

This paper aims to determine the strategy for managing online radio after the COVID-19 pandemic. As a stand-alone online radio, not a collaboration streaming radio with conventional media, Move online radio has a broadcast format similar to radio on FM channels. Broadcasts news programs, talk shows, music and advertisements. A qualitative research method with a study approach (case study) is a study that focuses intensively on a particular object that studies it as a case. The research data uses information from informants as primary data, results of direct field research and data from the online Move radio website as well as news published in online media about the development of online radio during the Covid-19 pandemic. The management strategy carried out by Move online radio after the Covid19 pandemic is to increase the number of music broadcasts because this program is inexpensive. Since its inception Move Online Radio has collaborated with music labels that supply enough songs, to be broadcast 24 hours a day. Modifying radio broadcast programs with live streaming video on social media, especially Instagaram. Campaigning online radio trends is the best choice for socialization and promotion, because it is considered effective in containing contemporary meaning, unlimited and without meetings. It is suitable for the health program during the COVID-19 pandemic issued by the Indonesian government, as well as collaboration with local and national mass media in promoting, after the COVID-19 pandemic.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.002How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Corry Novrica AP Sinaga
AU  - Nurhasanah Nasution
AU  - Elvita Yenni
PY  - 2021
DA  - 2021/11/29
TI  - Management Strategy of Online Radio: Post COVID-19 Pandemic
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 8
EP  - 10
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.002
DO  - https://doi.org/10.2991/assehr.k.211121.002
ID  - Sinaga2021
ER  -