Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)

Instagram and a Aa Gym’s Persuasive Communication During the Covid-19 Pandemic

Authors
Wininda Qusnul Khotimah*, winyninda@uhamka.ac.id
Dept. of Communication Science, University of Muhammadiyah Prof. DR. HAMKA, Jakarta, Indonesia
Sri Mustikasrimustika@uhamka.ac.id
dept. of Communication Science, University of Muhammadiyah Prof. DR. HAMKA, Jakarta, Indonesia
Corresponding Author
Wininda Qusnul Khotimahwinyninda@uhamka.ac.id
Available Online 29 November 2021.
DOI
https://doi.org/10.2991/assehr.k.211121.052How to use a DOI?
Keywords
Aa Gym; Covid-19; Instagram; Persuasive Communication
Abstract

This research discussed about persuasive communication of a popular Indonesian Muslim preacher, Abdullah Gymnastiar (Aa Gym), who urged his followers in Instagram to adhere government recommendations during covid-19 pandamic. Recommendations include wearing mask, social distancing, frequent hand washing and staying at home. The researchers used qualitative research method and presented the result using descriptive technique. In this research, the researchers analyzed four videos in @aagym Instagram account related to the socialization of Covid-19 prevention. Aa Gym’s persuasive communication involved psychodynamic, sociocultural, and meaning construction strategies. The ethos of Aa Gym as a persuader determined the success of persuasive communication.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2021
ISBN
978-94-6239-460-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.211121.052How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wininda Qusnul Khotimah
AU  - Sri Mustika
PY  - 2021
DA  - 2021/11/29
TI  - Instagram and a Aa Gym’s Persuasive Communication During the Covid-19 Pandemic
BT  - Proceedings of the 3rd Jogjakarta Communication Conference (JCC 2021)
PB  - Atlantis Press
SP  - 219
EP  - 223
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211121.052
DO  - https://doi.org/10.2991/assehr.k.211121.052
ID  - Khotimah2021
ER  -